This blog is the final stages of the collaborative story telling process being instigated by myself at the Wild Spirit Lodge
The basic idea is to create a fable/tale, a magical story that is the history of the Magic Forest, one of the on-site trails offered @ Wild Spirit
The story will be presented in a storybook and blog format, where people can read the story in physical form or on a digital platform (further developments could see android/ i-phone apps created, qr codes and the works..)
From this story, a treasure map will be the engagement phase, travellers will receive a treasure map,prolly at the Jungle Bar. They then walk the Magic Forest Walk, seeking out the clues and hidden details. On returning, they will receive a prize, according to the success of their search.
This storyline/book/map/search/reward system is based on :
The basic idea is to create a fable/tale, a magical story that is the history of the Magic Forest, one of the on-site trails offered @ Wild Spirit
The story will be presented in a storybook and blog format, where people can read the story in physical form or on a digital platform (further developments could see android/ i-phone apps created, qr codes and the works..)
This storyline/book/map/search/reward system is based on :
- increasing guest services (on-site)
- engaging more with the Wild Spirit brand
- crafting an experience that promotes memetic transfer of Wild Spirit memes
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